Erfurt, Germany. January 7, 2010 –
Babywearing has come of age. Modern urban baby carriers are no longer just practical and utilitarian: they have become stylish fashion accessories. "Our carriers are comfortable and they look cool, too", explains Sarah Arnold, founder of the label bumbaumel.
Babies feel best when they are carried, not pushed. The warmth of their mother's body, her heartbeat and voice all encourage the closeness and intimacy that is so important for the development of newborns and older babies as well.
Too often, though, the positive aspects of babywearing are overshadowed by the fashion factor. Huge swathes of cloth in Nepali look add width and weight where new mothers need it least. Robust outdoor style backpack carriers, complete with plastic clasps and athletic straps, ruin any chance for a mother to look sophisticated or stylish.
It doesn't have to be that way. Models and actresses in the US have led the way for a new, more fashionable kind of babywearing in the form of the baby sling, often as known as a pouch. "Women want to be good mothers, but they also want to feel good about how they look. A mother can wear her baby in a sling and still look super", says Arnold. Whether with jeans and a T-shirt or with an elegant dress, the sling is easy to pair up with any outfit. It's useful on the go, whether with pram or not, since it fits in even the smallest purse.
bumbaumel products are 100% organic cotton and certified according to the Global Organic Textile Standard. The soft jersey is stretchy and makes for a perfect fit with its mix of 95% organic cotton to 5% elastan. It can be used with newborns and babies up to 18 months and beyond. No clips, rings or complicated wrapping techniques: the sling is the easiest possible baby carrier. All bumbaumel products are available in the online shop www.bumbaumel.eu for a retail price of 59,90 EU.
Founded by a mother with a love of babywearing and organic style, Sarah Arnold launched the first bumbaumel line with a small collection of carriers and accessories. Inspired by the American trend of pouch and mei tai style carriers as well as traditional carrying cultures from around the world, a bumbaumel baby carrier is as much a fashion accessory as it is a practical way to transport children. The first collection is made up of hip reversible slings, robust urban mei tais, discrete organic nursing aprons and other baby items. The entire collection is certifed organic cotton and produced under socially responsible working conditions in India.
We are happy to provide you with free samples for photoshoots as well as printready photos and other material.
bumbaumel
Sarah Arnold
Puschkin Str. 15, 99084 Erfurt
Tel: +40 361/660 5222
E-mail: sarah.arnold AT bumbaumel.eu
Erfurt, Germany. January 7, 2010 –
Babywearing has come of age. Modern urban baby carriers are no longer just practical and utilitarian: they have become stylish fashion accessories. "Our carriers are comfortable and they look cool, too", explains Sarah Arnold, founder of the label bumbaumel.
Babies feel best when they are carried, not pushed. The warmth of their mother's body, her heartbeat and voice all encourage the closeness and intimacy that is so important for the development of newborns and older babies as well.
Too often, though, the positive aspects of babywearing are overshadowed by the fashion factor. Huge swathes of cloth in Nepali look add width and weight where new mothers need it least. Robust outdoor style backpack carriers, complete with plastic clasps and athletic straps, ruin any chance for a mother to look sophisticated or stylish.
It doesn't have to be that way. Models and actresses in the US have led the way for a new, more fashionable kind of babywearing in the form of the baby sling, often as known as a pouch. "Women want to be good mothers, but they also want to feel good about how they look. A mother can wear her baby in a sling and still look super", says Arnold. Whether with jeans and a T-shirt or with an elegant dress, the sling is easy to pair up with any outfit. It's useful on the go, whether with pram or not, since it fits in even the smallest purse.
bumbaumel products are 100% organic cotton and certified according to the Global Organic Textile Standard. The soft jersey is stretchy and makes for a perfect fit with its mix of 95% organic cotton to 5% elastan. It can be used with newborns and babies up to 18 months and beyond. No clips, rings or complicated wrapping techniques: the sling is the easiest possible baby carrier. All bumbaumel products are available in the online shop www.bumbaumel.eu for a retail price of 59,90 EU.
Founded by a mother with a love of babywearing and organic style, Sarah Arnold launched the first bumbaumel line with a small collection of carriers and accessories. Inspired by the American trend of pouch and mei tai style carriers as well as traditional carrying cultures from around the world, a bumbaumel baby carrier is as much a fashion accessory as it is a practical way to transport children. The first collection is made up of hip reversible slings, robust urban mei tais, discrete organic nursing aprons and other baby items. The entire collection is certifed organic cotton and produced under socially responsible working conditions in India.
We are happy to provide you with free samples for photoshoots as well as printready photos and other material.
bumbaumel
Sarah Arnold
Puschkin Str. 15, 99084 Erfurt
Tel: +40 361/660 5222
E-mail: sarah.arnold AT bumbaumel.eu